Monthly Archives: September 2014

Behind the Brand: When your brand is no longer your brand

Tim Hortons was sold to Wendys or Burger King or some other notable American fast-food corporation a few months ago, and though the news triggered panic, fear, grief and outrage in some corners North of the 49th, I think we’ll … Continue reading

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Behind the Brand: Who wants a Big Mac, fresh from the McDonald’s System?

Just a little McNugget from McDonald’s latest quarterly report. Here’s the honest-to-Jah press release intro quote from the CEO: “The McDonald’s System is committed to creating the best experience for our customers by offering great-tasting food and beverages and a memorable and … Continue reading

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