Behind the Brand: Who wants a Big Mac, fresh from the McDonald’s System?

Just a little McNugget from McDonald’s latest quarterly report. Here’s the honest-to-Jah press release intro quote from the CEO:

“The McDonald’s System is committed to creating the best experience for our customers by offering great-tasting food and beverages and a memorable and contemporary experience,” said McDonald’s President and Chief Executive Officer Don Thompson. “During the quarter, we evolved our strategic Plan to Win framework to enhance our focus on the customer through insights, planning and actions. To reignite momentum over the next 18 months, we’re focused on fortifying the foundational elements of our business by concentrating our efforts on compelling value, marketing and operations excellence to become a more relevant and trusted brand.”

(Please note the areas the McDonald’s System plans to focus its efforts. Nothing at all to do with product.)

LINK: http://phx.corporate-ir.net/phoenix.zhtml?c=97876&p=irol-newsArticle&ID=1949670&highlight=

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About threeheadedblog

Three gentlemen, writing.
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