Category Archives: Easily Digested

The Diner

Could this possibly have been the Western Dream? A wife and husband slaving over a stove day and night, and for once the literary usage of “enslavement” feels apt; they are always there, glued inexorably to that grill top, adhered … Continue reading

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Wasting my time, and maybe yours.

On November 1st I sat down at my computer and attempted to just write until the words came to their natural conclusion. What follows is the result: First day of the month; first stab at a free write. This is … Continue reading

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Behind the Brand: When your brand is no longer your brand

Tim Hortons was sold to Wendys or Burger King or some other notable American fast-food corporation a few months ago, and though the news triggered panic, fear, grief and outrage in some corners North of the 49th, I think we’ll … Continue reading

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Behind the Brand: Who wants a Big Mac, fresh from the McDonald’s System?

Just a little McNugget from McDonald’s latest quarterly report. Here’s the honest-to-Jah press release intro quote from the CEO: “The McDonald’s System is committed to creating the best experience for our customers by offering great-tasting food and beverages and a memorable and … Continue reading

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Anachronistic Signal Hill

Atop Signal Hill, Newfoundland, a perpetually distracted young man tweets a message and photo link to a largely uninterested world by tapping a touch-screen on his handheld computer. From that same place, Guglielmo Marconi, 113 years earlier, fumbled with balloons … Continue reading

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Patente et Machin

Patente et Machin is happily lambasted by the Trip Advisor community for its hipster proclivities, a title both well-earned and tremendously unfair. The staff kindly make allowance for my English, going so far as to take five full minutes to give … Continue reading

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Taste of Italy™

These obviously aren’t real people. But there’s something that I find really depressing about this commercial and it’s not the farcical portrayal of Italians, or even the state of these actors’ careers. It’s the implicit lack of culture and tradition … Continue reading

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