Category Archives: Easily Digested

Trickledown

You’ve probably washed dishes before, but never, like, professionally washed dishes, to the level of cleanliness I’m dealing with. I’m talking spotless, no grit, mirror-shine clean. The kind of clean you’d think just came off the damn production line; the … Continue reading

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Preserving the sanctity of the homerun trot

Nearly every moment in sport comes down to strategy, a decision, the pressure to make the right one, and with it the associated fear of failure. Pinch at the blueline to keep the puck in or hang back? Go for … Continue reading

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Donate to Science

The shutter snaps its gratifying little clicks and within uncountable milliseconds several photos are taken, each essentially capturing the same thimble-head shot of a thumb, the white of the purpling fingernail filled with a deep mottling of dirt and decay. … Continue reading

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The Diner

Could this possibly have been the Western Dream? A wife and husband slaving over a stove day and night, and for once the literary usage of “enslavement” feels apt; they are always there, glued inexorably to that grill top, adhered … Continue reading

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Wasting my time, and maybe yours.

On November 1st I sat down at my computer and attempted to just write until the words came to their natural conclusion. What follows is the result: First day of the month; first stab at a free write. This is … Continue reading

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Behind the Brand: When your brand is no longer your brand

Tim Hortons was sold to Wendys or Burger King or some other notable American fast-food corporation a few months ago, and though the news triggered panic, fear, grief and outrage in some corners North of the 49th, I think we’ll … Continue reading

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Behind the Brand: Who wants a Big Mac, fresh from the McDonald’s System?

Just a little McNugget from McDonald’s latest quarterly report. Here’s the honest-to-Jah press release intro quote from the CEO: “The McDonald’s System is committed to creating the best experience for our customers by offering great-tasting food and beverages and a memorable and … Continue reading

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